Every year Thakeham Homes host the 'family Area' at the Goodwood Festival of Speed. We were asked to design a brand for the 4x4 off road game at the show. The branding was to be used across a mini-site, display units, the game its self and print collateral for the festival.
The execution had to appeal to be appealing to the whole family, work alongside Thakeham branding and be immediately clear as to what the game was.
The execution had to appeal to be appealing to the whole family, work alongside Thakeham branding and be immediately clear as to what the game was.
Above : Branded remote control 4x4 and track, Mini-site displaying homepage and leader-boards
Bellow: On screen Leader-boards at event, 4x4 Challenge set up, 4x4 challenge in action.
